The Complete Beginner’s Guide to Writing Articles.

By: Anna-Marie Stewart
So how do you get started? What do you write about? What do you actually DO with your articles once you`ve written them? It seems daunting, I know. I was petrified myself when I first started writing articles, I still get nervous every time I start submitting a new article all over the net.Getting Started:Do you have a passion? Are you particularly well-versed in a certain topic? Are you willing to invest time in doing research? Either one of these are all you really need, but if you`ve got all 3, then you`re definitely on the right track.

Grab a cuppa, a smoke, whatever you need to relax with, open up notepad/wordpad or even grab a pen and paper. Write down a 5-6 line bio about yourself and/or the product/program you`re promoting, this is commonly known as your “Resource Box”, and should be at the bottom of each and every article you write. The “Resource Box” is THE only place you should promote ANYTHING at all in the article.

Next you need to focus on a topic. Start jotting down thoughts, and don`t worry about how mixed up they may seem to be at first, just keep going. If you can`t think of many things at first, save your work, and look it over another day, more ideas will pop into your head.

Once you feel you have enough, start moving things around until they really begin to make sense to you. Keep going until you`re happy with what you`ve got. Remember, articles don`t need to be mega-long, so long as they are helpful and informative. Write as you would speak, and make it personal, as if you are talking to a good friend. Let your personality shine through.

What to write about:

As I mentioned above, anything you are passionate about, or are well-versed on is a great start. You`re not passionate about anything? Not an “expert” in any subject at all? Well do some research. Start by thinking about what YOU would like to read about, what kind of information would YOU find helpful? Thought about it? Go to http://www.google.com and type it in, see what comes up, start looking into the various things you find. You could even ask friends and colleagues what THEY would be interested in reading articles about.

What, still can`t come up with anything? It gets like that sometimes, so relax, take a deep breath, and start visiting forums/message boards. What questions are being asked? What do people need help with? Hang out in chat rooms, ask the same questions there, get as much feedback as you can, then start working from there. Eventually, you`ll find you`ve managed to write a GREAT article, in plain English, offering helpful/useful information.

Let a couple of your closest, most honest friends read through your articles for you. Don`t get offended if they make suggestions, some of them might even be good ones…hehehe, but make sure you stick with how it feels best for you.

So now what:

This is where the REAL hard work comes into play, cos now you`re ready to start submitting your articles to the world :~) Ok, if you want to go the easy way about it, stop reading now, go buy yourself some automatic submission software and get stuck into submitting your articles with it.

Personally, I prefer hard graft, and sometimes a bit of the personal touch. So for starters, I subscribe to a LOT of ezines that cover the topics I write about, then I offer the publishers my articles. Most of them are like me, and LOVE being first to publish well written articles. A nice personal mail usually gets that wheel turning ;~)

Then there`s all the article directories, and there`s TONS of them. It`s hard work submitting manually to them all, but then at least you know for definite that they WERE actually submitted. Don`t worry, I`m not going to make you search for them, I`ll list all my favourites here for you, and that`s gonna at least cut down a little on your work-load…hehehe

So here goes:

The first one is my personal favourite, as they make a webpage for your article and submit it to search engines for free. The rest are in no particular order:

http://freezinesite.com/articles.cgi?action=add

http://niche-article-library.be
http://www.searchwarp.com/Register.asp

http://www.ideamarketers.com/writers.cfm

http://www.marketing-seek.com/articles/submit.shtml

http://www.ezinearticles.com

http://www.netterweb.com/articles

http://www.allnetarticles.com

http://www.web-source.net/syndicator_submit.htm

http://www.web-source.net/articlesub.htm

http://www.articlecentral.com

http://www.certificate.net/wwio

http://www.connectionteam.com/art.html

http://writerexchange.about.com/arts/writerexchange

http://www.content-exchange.com

http://www.dime-co.com

http://www.ebooksnbytes.com/articles/submit.shtml

http://www.womans-net.com

http://www.writers-free-reference.com

http://jogena.com

http://businessknowhow.com

http://www.selfgrowth.com/submit-article.html

http://www.ezadsuccess.com

http://www.opportunityupdate.com/doorwaytosubmit.html

http://www.ezine-writer.com.au

http://www.clickforcontent.com

http://www.family-content.com

http://www.boazepublishing.biz/articledir

http://www.hitsnclicks.com/hnc/contribute/contribute.asp

http://amazines.com

http://www.mailbiz.com/mailbiz/magcat

http://www.authorconnection.com

http://www.HerAssistant.com

http://www.ultimateprofits.com/index_author.htm

http://www.webbers.com/newcontent
Use these ideas and resources to promote yourself with, and even though it`s scary at first, it DOES get better with practice, take it from a gal who`s been there. Always add your “Resource Box” and copyright information with EVERY article and EVERY submission, it`s free advertising for you, and if your articles are good enough, they will be used over and over again.Good Luck, Happy writing and submitting, and have fun!
May you be prosperous in everything you do.
Anna-Marie Stewart

-=-=-=-=-=-=-Resource Box-=-=-=–=-=-=-=-
How to easily avoid those contrived Scams, Shams, and
Spam. Yes; without spending your Hard won money with every so
called Guru. Be far better informed and prepared With This Brand
New, Huge money Saving Free E-Book! Now You can quickly learn
how to run a real home spun business without all the Hype.
http://annamarketing.com/pops/splash.html
Subscribe to Not Just Another Ezine http://annamarketing.com

=============================================
This article is available for reprint in your opt-in ezine,
web site or ebook. You MUST agree not to make any changes
to the article and the RESOURCE BOX MUST be included.
(c) 2002-2004 AnnaMarketing.com. All Rights Reserved

ABOUT THE AUTHOR
Anna-Marie Stewart has been involved with internet marketing since 1999. She has always tried to help people “make a go of it” online, by sharing her own experiences with as many people as possible. She now publishes “Not Just Another Ezine” a FREE weekly newsletter at http://annamarketing.com – dedicated to helping newbie and semi-pro internet marketers avoid the pitfalls BEFORE getting burnt.

Published in: on July 17, 2006 at 10:54 pm  Leave a Comment  

Writing Ain’t for Everyone, But Article Writing Is!

 By: John McQueen

Ready…Set…Go! If you are not submitting articles to article directory web sites, which pertain to your site’s content and theme, you are missing the proverbial boat on gaining additional popularity for your web site and valuable, one-way links back to your site which are critical for good placement within the search engines. Many formerly well-ranked, front-page sites have found themselves re indexed and tucked away on page 15 of google. Sound familiar? Who’s going to find you on page 15? Answer: No one. You may want to check some of your top 5 keywords on Google, Yahoo, and MSN to see where you are located. Different that what you expected? Is your site traffic down? Then, you’d better do something and do it quickly. Sites which refuse to write and publish content are “on their way out,” as one web designer and SEO expert has said. Let’s take a look at this issue a bit further. In recent months, it has become absolutely critical for web site owners to submit content-rich articles for publication on major article directory sites, ezines and newsgroups. Gone are the days where it was relatively easy to get front page placement for your site for a few, or even several, key search words (“keywords”). Why the difference? Because the search engines are continually changing their search algorithms to provide more relevant search data to their consumers/customers. The “Big 2,” Google and Yahoo, compete fiercely to supply relevant and cutting-edge results for these searches in order to get people to come back for future searches. In review, the game goes a little like this: Let’s say Sally is taking her lunch break at work and wants to look up some information on shopping in Madrid. Sally fires up her browser, surfs to google and enters “shopping in Madrid” in the search box. On the date of this article, there were 19,600,000 results for this search phrase and only the top 10 are listed on page one. Even though less than thirty percent of people will click to page two, Sally decides she would like to copy-n-paste the first 20 results into an email to her home computer, so she can check the search results in detail when she gets off work. She creates the email and sends it off and does, in fact, research the top 20 results when she gets home. Sounds like “shopping in Madrid” had 0.0001% of all available results indexed actually looked at by a google customer in this instance. Question: What if your web site has a major section devoted to downtown shopping in Madrid? Do you think, with your current level of web presence, that you have a chance of being on the first two pages of google? Would someone like Sally even know you existed? Chances are, she wouldn’t know your web site from a bale of hay! How would you like to *know* that the major portion of your site, which you have spent thousands of dollars developing, pertaining to “shopping in Madrid,” has a very good chance of getting high placement, maybe even front page, on google? While there is no way to “guarantee” this, it is important that you begin writing articles about “shopping in Madrid” and submitting them to the major article directories. Not a writer? Not a problem! Read On! You’d be surprised that once you simply open up your notepad.exe file and begin typing, the ideas just seem to come forth. Type each of these ideas about what you would like to say on a separate line, pressing the enter key twice after each thought. Think of as many things as you can, regardless of how good or sorrowful they might be, and type them out, each on a single line. Tip: Think of what is already on your site and try to dovetail some of this content. Then (we’re almost there…), after you have more than a handful of ideas, go back and put an asterisk by the ideas you think would have the making of some decent content. Save this file as “Topics.txt” on your computer’s desktop and place the icon right smack-dab in the middle of your screen. Now, go get a diet coke or a cup of coffee and think about what you just did. Come back to you computer, open up the file that you just saved, choose one of the topics that you placed an asterisk beside, go to the next line and begin typing whatever comes to mind about that idea. Congratulations! You have just gotten over the hump of writing your first article! I have found that 90% of the “battle” is just selecting the topic. Obviously, you already know at least something about the topic you selected or you would not have written it down in the first place. Now, do a google or yahoo search on your selected topic and see what comes up in the search engines. I bet you see where I’m going with this… Webmasters and site developers, you don’t have to be Truman Capote to write a 600 word article. Most people speak 600 words before they get out the door to go to work in the morning with a cup of coffee in-hand. Do you think you can put together 15 or 20 organized sentences on a topic that you are “supposed” to know a little bit about? I bet you can. Simply begin writing additional ideas below the topic you have selected and form them into a few paragraphs of organized thought that you think someone would be interested in reading. In the above example, “shopping in Madrid” I might see what the new happening place is to get good deals on Spanish antiques. Look up a few sites, select a shop, do a little research and then start writing. The process of writing articles is really not that difficult once you get the hang of it. The above method is a very basic one that should work for many people. Also, please be sure to list the article on your own web site for additional new content which the search engines seem to really like. Once you have this information on your site, you may be surprised what could happen. Let’s say, the Spanish antique dealer which you wrote your article about might just contact you requesting a link or a banner ad be placed on your article page. How did they find your page? They did a search on google for “shopping in Madrid” and found your article listed and contacted you! Ah…success! While this probably won’t happen, you have the assurance that you are going through the right process to promote your web site and gain exposure in the search engines. There are many article directories to submit articles to. If set up properly, with one click of your mouse, you have the ability to create over 400 one-way back links to your web site. How long would this take you if you were doing the old reciprocal link campaign? Go! You have invested countless hours and extraordinary effort to have a successful online business. It’s now up to you to keep it! By the way, the above article took less than one hour to write, revise, proof-read, and submit to over 400 article directories…and this writer ain’t no Truman Capote. Good luck! Article Source: http://www.niche-article-library.be John McQueen is an author, Internet entrepreneur and web site developer who has developed his article directory into one of the largest on the Internet. Please visit ArticleCo.com to submit your article or learn more about developing valuable one-way, inbound links for your web site.

Published in: on July 10, 2006 at 2:28 pm  Comments (1)  

Write An Article – Get Noticed!

By: Peg Bastin
Last year someone suggested I write an article. Who me?
What do I write about, I'm a 'newbie' for heaven's sake!
How do you write an article? Why should I write an
article?Let me try to answer these questions. There are lots of
reasons to write an article:1. Get your name and your business noticed
2. To help others
3. To teach others
4. To share experiences
5. Free advertising for your business

What do I write about? First, I write whatever thoughts
come into my head on a sheet of paper. I make a list,
then put it into some sort of order. Then I expand on
each thought. Where do ideas come from? I don't know.
When I try to think of a subject for an article – nothing
happens! Just a bunch of unrelated thoughts – then all
of a sudden an idea pops into my head and voila! the
words come pouring forth faster than I can write them
down! It's a fascinating experience!

Usually I wake up sometime during the night with ideas
running through my head. I write them down as they come –
in the dark – try reading THAT in the morning! It's no
use trying to go to sleep, it won't let me alone. If I
didn't write these thoughts down as they occur – they
would be gone in the morning – lost forever. My best
ideas seem to come after lights out! This article was
no exception! So far, my articles have all come from my
own experiences. I guess that's what I know best.

How do I write an article? Once I have my thoughts on
paper, I organize them so the ideas flow naturally.
Next, I type a rough draft in TextPad. I never submit
the first draft, I rewrite, recheck, retype, spell check,
then proofread a zillion times.

When it's finally the way I want it, I count the words.
I usually try to stay around 500 words and format to 60
characters per line. It's easier to get published if
the article is not too long and is correctly formatted.
Also, more people will read a shorter article than a
much longer one.

After I'm satisfied with the final draft, I'll write a
short cover letter to each editor, personalized with
their name. I tell them the title, word count, and a
short two to three sentence description of the article.
I then copy and paste it into the email below the cover
letter. I do NOT send it as an attachment. Attachments
do not get opened due to all the viruses we have. I
always send as plain text, never HTML format.

Next, I get my list of editors that I submit to and
start submitting to them individually, according to
their guidelines. Some editors prefer you to request
to submit an article, and when I do, I tell them the
title, word count and brief description of the article.
Most will let you submit the article at once with
"Article" in the subject line of the email. I usually
receive an acknowledgement from the editors with a
personal comment on my article, and the date they
expect to publish it.

And that's all there is to it! I'm always surprised to
see myself in print. I never thought of myself as a
writer, (except email!) And now I've received several
requests for weekly or monthly articles.

Guess I'd better get busy!
About the Author

Written by Peg Bastin 2002
LEARN to UNDERSTAND YOUR P.C. in SIMPLE language!
If your PC is a Pain in the ya know where – Learn
"How" and "What" to do!
http://www.bastinmarket.com
mailto:peg@bastinmarket.com

Published in: on June 6, 2006 at 7:32 pm  Comments (43)  

5 Critical Promotion Mistakes People Make With Articles

By: Jim Edwards
(c) Jim Edwards – All Rights reserved
http://www.thenetreporter.com
=====================================Did you realize that writing and publishing articles online
represents one of the best-kept website traffic secrets?It's true! In fact, if you learn some basic principles, you
can drive thousands of visitors to your website without
spending any money on advertising. Publishing articles not
only establishes you as an expert in your chosen field, but
also allows you to fly under the natural "radar defenses"
your prospects have against advertising.

But, beware! My experience as a syndicated newspaper
columnist has shown me that people who would otherwise
succeed massively promoting with articles actually fail
because they consistently make one or more of these five
critical mistakes!

Mistake #1 – NOT Defining Your Target Audience

Many article authors make the serious mistake of not
clearly defining a niche audience before writing their
article. Successful article authors always know the exact
"niche" audience they want to reach before they write the
first word.

When targeting your audience, remember this rule: Narrow
and Deep! Always pick an audience with a specific,
pressing, or major interest in a narrow topic!

Mistake #2 – Spamming Ezine Editors

In their desire to cover as much ground as possible, many
article authors resort to spam techniques for submitting
their articles. Instead of tightly targeting appropriate
ezines that cater specifically to their audience, these
authors try to hit "everyone."

By trying to save time, they actually waste every minute
spent writing their article because most ezine editors will
just delete their submissions as spam!

Mistake #3 – Milktoast Topics

You can write the best article in the world, but if your
headline doesn't grab a reader's eyeballs and pull them
into your article – you lose!

Article authors should spend at least half as much time
writing the headline as they spend writing their actual
article.

In fact, an "average" article can get superior results
simply from having a great headline at the beginning.

Mistake #4 – "What's In It For Me"

If they manage to make it past the first 3 pitfalls, many
article authors trip on their shoelaces at this stage of
the process! Don't write about what you want to write
about, only write on topics of high interest to your target
audience.

In other words, give them exactly what they want and they
will love you. Nobody cares how much of an expert you rate
on a particular topic until they know you can deliver
information they need in a way they can use – now!

Mistake #5 – "No Shoe Polish"

You could write an article worthy of the front page of the
Wall Street Journal, but as soon as somebody spots a typo
or misspelling, they immediately put your article lower
than a Sunday sales circular.

Seriously, if you want to undermine all the good you can do
with a great article, send it out without proper spell-
checking!

No matter what product or service you sell, once you
understand the promotion power of free articles, you'll
never look at website traffic generation the same way.

But remember, if you abuse the power, spam ezine editors,
or blatantly pitch people instead of providing real
information, you might as well skip the whole process
altogether.

Simple "Traffic Machine" brings Thousands of NEW visitors to
your website for weeks, even months… without spending a
dime on advertising! ==> "Turn Words Into
Traffic"

About the Author

Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook, "Turn Words Into Traffic,"
that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or
affiliate link!

Published in: on May 28, 2006 at 9:19 am  Comments (2)  

Article Writing Errors

By: Richard Lowe
Having trouble writing articles? Here's my list of some
common mistakes that writers make.Not being a writer – This is the number one mistake that
writers make. If you are a writer, then you had better be
writing. You cannot publish what you don't write. Don't talk
about what you are going to write, don't discuss your articles
before writing them, and don't spend endless hours trying to
find people to purchase your articles. Just write: query
letters and articles. Write them fast and furious. That's
what a writer does.

Not writing constantly – If you call yourself a writer, then
you had better be writing. In fact, you should be writing
constantly, every single day if you can. What do you write?
Write an article on something, anything, that you feel you
can write about.

Giving into writer's block – You can defeat writer's block.
You are a writer, so write. Can't write? Just start writing
and don't worry about what comes out.

Re-writing too many times – Some writers like to edit and
rewrite an article over and over again. Personally, I write
a pretty good article the first time and one quick edit
usually finishes it up. Some people need a few more edits.
But don't over edit. Your job is to communicate words
and concepts on paper, not edit them to death.

Not editing enough – No matter how good your first drafts are,
be sure and look it over at least once for spelling mistakes
and grammar errors.

Plagiarizing – It's perfectly okay to get ideas from other
articles, books, movies, and even television shows. It's not
okay to steal another writers work, and it's also not
acceptable to paraphrase an article. You can quote from other
sources (this is called "fair use") but you cannot make
other's work your own.Talking about an article before writing
it – I know of very few people who can talk about an article
concept with another person and then successfully write that
article later. Writing is communicating on paper (or on a
computer), not talking about what you want to write.

Asking people if your writing is "okay" – If you are taking a
class in writing, then this is a fine thing to do. Otherwise,
I wouldn't bother trying to get criticism from anyone except
a professional editor. Before I learned this lesson, I
stopped writing more articles than I can count simply because
of others tearing my work apart. Now, I don't ask for or
accept criticism on my works, unless it's from a professional
editor to whom I am attempting to sell one of my articles. It
is acceptable to get criticism from one's agent, as that is
one of the tasks that an agent is paid to do.

Worrying about what to write about – Don't worry about what
to write: just write. That's what writers do, they write.
There is no need to waste time to find a subject or something
that will sell or anything else. Just pick something you know
well and write about it.

Not using query letters – If you really want to get your
articles published, you need to be sending out dozens of query
letters every single day. How is this done? Simply pick up your
most recent copy of Writer's Market, pick a magazine or other
publisher, think of an idea they might be interested in, and
write a letter pitching that idea to the magazine (or other)
editor. Be sure to follow the guidelines given by the magazine
(you can get this from Writer's Market, on the web or by
sending a request to the publication). You may only get one
bite out of a hundred, but if you don't ask you won't get any
at all.

Why use query letters instead of writing articles? Writing an
article can take a significant amount of time. It's wise to
find an editor who is at least marginally interested before
taking the time to write a full article. Query letters must be
written fast and often to be effective.

Writing in someone else's style – You are a unique individual
with your own talents, faults, goals, objectives, abilities
and characteristics. You also have your own unique writing
style. Be yourself when you write; if you are someone else
(and you write like someone else) you will never make the big
times. This does not mean you shouldn't experiment with
different writing styles; it means you should make each style
your own as you write.

Asking other writers for advice – This is fine if you are
taking a class taught by a writer. In most other instances,
unless the writer is a good friend, you have to understand
that other writers are competitors. Unless they are very
ethical, it's very likely they may be trying to discourage you
or move you away from their own preferred market.

Keeping poor records – Create a record-keeping system and
stick to it. There is little more embarrassing (or time-
wasting) than sending out the same article twice (or more) to
the same editor who rejected it the first time.

Not treating writing as a business – Keep good records of
expenses and income, and treat it all as important and vital.
You have to pay taxes and you may need to account for any
money. Also, expenses (and even your home office) are often
write-offs on taxes.

Not checking facts and doing proper research – Getting a fact
wrong now and again won't kill you, but it does effect your
credibility. Get major facts wrong too often, and you may find
that you cannot sell anything anymore.

Not handling copyright infringement – If someone steals your
work without compensation, handle it fast and efficiently.
Talk nicely, then not so nicely, then call in the lawyers.
You own the copyright, so enforce it.
About the Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets
at http://www.internet-tips.net – Visit our website any time to
read over 1,000 complete FREE articles about how to improve your
internet profits, enjoyment and knowledge.

Published in: on May 28, 2006 at 9:17 am  Leave a Comment  

The Secret To Promoting Sites With Articles

By: Halstatt Pires
Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. Whenever possible, you should publish articles to promote your site.Article Content

The content of your articles should be directed to the most basic elements of your product or service. Whenever possible, try to write “how to” or “introduction to” articles. Topics like these will garner the biggest interest and be picked up by other sites. Articles that cover finer points of a subject work as well, but you should expect a smaller readership.

Article Tone

Your articles should be packed with information, not sales pitches. When writing articles, one tends to concentrate on how to get potential readers to visit your site. This approach is a mistake. You have to think of both the readers AND webmasters that will be looking for articles.

Image you are a Webmaster that needs content for your site. You go to one of the article directories looking for material to add to your site. Are you going to select articles that are sales pitches designed to take your visitors to another site? No. You are going to select articles that provide your visitors with some valuable information. Don’t write sales pitches!

Links

Articles are a great way to quickly build the link counts for sites. The search engines universally appear to like them, a rare event these days. So, what’s the best strategy for using links in your articles?

The best linking strategy for articles involves putting not more than two links in your byline. This is admittedly a personal preference, but I find more than two links looks “clunky” and many depositories won’t allow any more than two.

Regardless, the two links in the byline of your articles should go to two distinct pages of your site. The first might be to your home page, while the second goes to a page that is related to the subject of the article. With each new article, you should change the links to new pages. This allows you to build link popularity for both your home page and internal pages of your site. I have found Google, in particular, heavily favors sites that multiple pages with high link counts.

HTML v. Text Links

With some depositories, you have the opportunity to place html code in your bylines. This, of course, lets you avoid typing out the URLs for your site pages, but should you? I would encourage you to type out the URLS for one reason. It is important to make it as easy as possible for Webmasters to republish your article on their site. Don’t make them figure out the domains of your hyperlinked text, particularly sub-domains.

In Closing

I have used article campaigns to market many sites. As long as you go about it correctly, you should be able to do the same thing for your site.
About the Author

Halstatt Pires is with MarketingTitan.com– an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.

Published in: on May 22, 2006 at 10:46 pm  Comments (1)  

3 High-Impact Article Promotion Techniques

By: Brett Krkosska
Well-written, tightly-focused articles are in high demand by thousands of online publishers. Why? Because publishers view good content as a value-added asset, enhancing their own brand awareness and deepening relationships with clients and customers.As a content provider, you can attract a substantial and continuous flow of new prospects from online venues that might otherwise be inaccessible. And unlike other promotional methods, you get this traffic without spending a penny on advertising.The three techniques below make it easy for publishers –your willing and enthusiastic partners– to find and publish your material.

1. Syndicate Your Articles

Syndicating your articles makes it easy for site owners to put your content on their website. It's a real time-saver and totally hands-off for webmasters.

Automation is a big selling point of online syndication. The syndicating site simply inserts 2 lines of code on their web page, and your articles are distributed from your server to their web page automatically. You have total control over content and style, while the webmaster never lifts a finger again.

It's an ideal situation for you. Once a site agrees to accept your articles through syndication, you are freed from the job of marketing each article individually to the site owner. A marketer's dream!

For details on setting up your syndicated feed, read this article by William Bontrager:
http://www.homebiztools.com/syndication.htm

One of the first places to start marketing your syndicated feed is on your website. Post a sample article so others can see the quality of your work, and show them how to set up their web page to accept your articles.

For additional marketing muscle, solicit webmasters from the resource box of your article. Include a line to let them know your column is available for syndication.

Lastly, get listed in syndicated article directories such as those found at Freesticky.com and StickySuace.com. Traffic from directories is highly targeted and more likely to result in a syndication arrangement.

2. Publish Your Own News Channel

Your own news channel allows you to broadcast your content to the Web with one text file. The protocol to accomplish this is called RSS. This stands for Really Simple Syndication (or Rich Site Summary, depending on who you talk to). Weblogs are an example of content commonly available in RSS.

Once created, your RSS content file can be read by news aggregator programs. By registering with aggregator sites, your feed is indexed and made available for sites interested in receiving your feed. You can see my own news feed in action at NetBizHelpers.com.

Here are some excellent sites with articles on setting up and registering your news channel:

Mark Nottingham's RSS Tutorial
http://www.mnot.net/rss/tutorial/

Technology at Harvard Law
http://blogs.law.harvard.edu/tech/rss

O'Reilly XML.com
http://www.xml.com/pub/a/2002/12/18/dive-into-xml.html

3. Submit To Article Directories and Announcement Lists

Many publishers subscribe to announcement lists and browse article directories for content. High-quality articles are regularly picked up from these sources. It's not uncommon for a good article to be published in several ezines with combined readerships in the tens of thousands.

Here is a listing of popular spots to submit your articles online:
http://www.homebiztools.com/article-dir.htm

To begin posting your articles on announcement lists:
http://www.homebiztools.com/article-lists.htm

There you have it! Three great ways to market your articles and give publishers what they need, while you enjoy no-cost advertising.

Brett Krkosska is a freelance writer and syndicated columnist. He is the owner and founder of http://www.HomeBizTools.com. an idea center for small/home-based business owners.

Published in: on May 22, 2006 at 10:43 pm  Comments (1)  

One Well-Placed Article Nets 616 Mentions in Google

By: Dr. Lynella Grant
Copyright 2005 Off the PageEvaluation of a Home-Run ArticleI’ve been writing articles and posting them online for several years. But it took a while before I learned writing well and developing a long list of places to post them weren’t enough. Articles that deliver fresh, specific, how-to are a solid plus for readers. But writing each around carefully-defined keywords is a must for the search engines.

Other factors influence how successful your article marketing efforts will be – like the Page Rank of the posting site, whether they provide a LIVE LINK back, and how specific their niche or readership is. Some of that is beyond my control. But as a writer, it’s up to me to craft each article to cover as many of those bases as possible.

Take the time to think through your article marketing strategy, rather than sending them out willy nilly http://www.promotewitharticles.com/strategy100.html There’s more pay-off to write a number of articles, each adding greater depth, around a recurring theme.

My articles raised my name from 100 Google mentions to over 3,000 in a relatively short time. They established my expertise in several niches – article marketing and Yellow Page ads. These abilities come together in this example.

You don’t Know the Winner until After the Horse Race

One never knows when sending out an article, which ones will get the most play. So write each one like your reputation depends on it (because it does). The article described below got widespread attention because it’s timely. And there’s considerable interest (and pain) on the topic.

It addresses a serious problem that no one is talking about – the declining response rates to Yellow Page ads. Advertisers feel they’re paying too much for the amount of business their ads bring, but didn’t know about their choices. Since this article went out, there have been so many additional changes working against Yellow Page advertisers that an updated article needs to be written. This level of online visibility indicates there’s considerable interest.

Keep track of how widely each article you write is received. That’s one of the ways to stay on the pulse of your readership – so you deliver more of what they want.

Your Title is the Hook for the Article

Most readers (skimmers, actually) won’t get past the title. So make it a grabber. Give them the reason to keep reading. In this case, it’s long (which I’m convinced works best). This title has three sections – which track with the body of the article.

Yellow Page Advertisers: Your Calls are Going to Decrease – Here’s the Remedy

A. Tells who the information is for – Yellow Page Advertisers
People can tell whether or not it applies to them. I increasingly write audience-specific articles and address them (consultants, speakers) in the title, rather than writing for the less-focused "everyone in business."

B. States the problem – Your Calls are Going to Decrease
It backs up the claim with a bulleted list stating why

C. Tells there’s a remedy for the problem – if they just keep reading
The article provides a 4-step list stating how to get ready and protected

That’s a lot to accomplish in 750 words – read it yourself at:
http://www.yellowpagesage.com/article253.html Since the website itself provides visitors helpful free resources, it needn’t all be included in the article itself. Interested readers can explore further at http://www.yellowpagesage.com Besides, I’ve sent a barrage of related articles, which further build on each other.

Build Your Professional Reputation

616 mentions in Google is an impressive yield for a single article. Admittedly, not all cites provide live links or appear on high Page Rank sites – but some do. (And there are duplicates in that number.) But given the amount of my effort involved, I’m well repaid.

Now, think past any single article, to the impact that niche-specific articles can have on your professional standing. Let me prove it. Search Google for "Yellow Page ads" (in quotes). When the query results show 38 million pages, enter "Lynella Grant" in the Search within Results box. The outcome: 5,000 pages related to Yellow Page ads refer to me. That’s a ripple in the Internet universe, but certainly positions me for other activities in that arena.

Don’t you think you or your website can profit from similar online visibility? Writing articles is the way to go.
——————————

–Dr. Lynella Grant Consultant and Author – Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450

Published in: on May 21, 2006 at 7:59 pm  Leave a Comment  

How To Write A Profit Pulling Article

By: Rich Hamilton, Jr
Having an article published is one of the fastest and easiest ways to build your credibility as an industry expert. At the end of the each article you are given the opportunity to gain free exposure for your online business or affiliate program.As more and more people realize the true power of having your article published, the Internet has become saturated with them. Everywhere you turn there are plenty of articles to choose from, making it tougher to get yours noticed, let alone read.If you can't get your article noticed, then it won't be read, therefore, no free exposure or profits. But getting your article noticed is only the beginning, you also need to hold your reader's attention with good quality content.

In this article we are going to go over the key elements of writing a succesful article and how to get them noticed. We will also go over how to turn an article into an unstoppable profit generator, even if you don't have your own product or service. That's right, you don't need your own product or service to take advantage of this golden opportunity.

Research Before Choosing A Topic

When most writers write their articles, they only write about what they want to write about. This is not an effective way to write an article. The most effective and recommended way to write an article, is to write one on a topic that your targeted market is already interested in. To find out what kind of article your targeted market is interested in, will require some research.

You should always do the research before you actually pick a topic to write about. When researching for your article you should try going to forums that cover your targeted market. Observe to see what they are talking about and even looking for. The best approach to use, is to find a problem, then write an article that resolves the problem.

By using this approach you are showing your dedication as a problem solver. When you help people resolve their problems and/or endeavors, you will strengthen your credibility and then the profits will soon follow.

Article Title

Choosing the title of your article will be one of the most important decisions you will make and will determine whether or not it will be read. You need to take your time, when it comes time for you to select an article title and it will require you to do some brainstorming.

Your article title should reach out and grab the reader's attention and compell them to want to read it immediately. The best thing to do when trying to come up with an article title is to write the biggest benefit that your reader will receive while they are reading it. The biggest benefit may not be the exact article title, but it is a good place to start.

When I choose a title for an article I write down several before I intially select a one. So don't choose just one title, write down several different ones, get the feel of the word variations, and tweak the weak areas.

Content

Most of the articles out there are nothing more than an abstracted sales pitch or material that does not contain any valuable information, therefore is useless to the reader. The best way to get your article read, is to educate the reader. Any good article will be educational to their readers and have some sort of value. If you can't sell your article, than don't publish it.

If you publish a poorly written article, then people will not read it. This will have an impact on your credibility and on any future articles you publish, so do it right the first time by educating them.

Promote

If you want to make some cash with your article, then at the end of it, will be the time to promote your product, service, or affiliate program. Make sure that the product, service, or affiliate program is relevant to the article, you'd be suprised at how many people get this wrong.

Not sure, let me give you an example, I previously wrote an article that was entitled "The Wrong Email Format Can Destroy Your Offer". In this particular article I discussed the advantages and disadvantages of text and html email formats. At the end of the article I presented an autoresponder that is capable of performing both formats.

If you promote a product, service, or affiliate program that corresponds with the article, your chances of getting a click through is very high. If you don't have a product or service that corresponds with the article, then I recommend finding an affiliate program that does.

ABOUT THE AUTHOR
Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of "Inside
Internet Marketing". Unlock the absolute truth internet marketing without ever paying a cent for advertising.
http://www.InsideNetMarketing.com

Published in: on May 12, 2006 at 6:30 pm  Comments (1)  

Articles … The Best Form Of Free Advertising

By: Elena Fawkner
Articles … The Best Form Of Free
Advertising© 2002 Elena Fawkner

Those of you reading this who run your own online
businesses know that the aim of the game is traffic –
qualified, targeted traffic – and lots of it.

There are a number of ways to drive qualified traffic
to your site – some of it costs you money, some of it
costs you time. Some of it costs you both and doesn't
work.

This article is all about the best form of free advertising –
writing articles.

How can writing articles give you free advertising? As
you probably know, there are hundreds of thousands of
people publishing an ezine (electronic newsletter) on a
regular basis. For some of these people, publishing the
ezine is the central plank of their business – they set out
to create a business involving, primarily, the publishing of
the ezine. Others, however, publish the ezine only as an
adjunct to their website – a way to get their site in front
of their ezine subscribers in the hope that this will
generate repeat traffic.

Both types of ezine publishers have one thing in common.
The need for great content. If you've spent much time
online you'll no doubt have signed up for more than your
fair share of free ezines. You'll have come across some
that are really good, some that are OK and some that are
nothing short of woeful, with content that looks like the
publisher has picked up the first piece of regurgitated
whatever he happened to come across today to fill up the
space between the ads for his numerous affiliate programs.

Your site may include links to your affiliate programs.
After all, that's how you make money, right? But rather
than go the road of the ezine publisher who thinks she
can serve up any old porridge to her subscriber base and
they'll eat it up, spend the same time writing just one
good article on a subject matter relevant to your target
market and invite publishers of ezines with complementary
subject matter to publish that article, together with
your resource box at the end (the four or five line blurb
you see at the end of articles that give a little information
about the author and the author's website together with
a link to the site).

Now, here's the important point if you expect others to
publish your work. Your ad is your resource box, it is
NOT your article. Your article is content. Your article
should not mention your product, your site or anything
related to it. Your article must stand alone as an
independently useful piece of work (and when I say useful,
I mean it must be useful to the READER, not the author!).
Don't insult your readers' intelligence by dressing up an ad
as an article. They're not stupid – they'll see through it and
you immediately, they'll put you on their blacklist for insulting
their intelligence and no publisher worth their salt will run
your articles anyway.

The whole purpose of writing the article is to make it such
a worthwhile piece of work that many publishers will want
to put it in front of their subscribers. Get a good article
published in an ezine with 10,000 subscribers and see
what that does for your traffic when hundreds of those
subscribers click on the link to your site that you've
included in your resource box.

Beginning to see how this works? And the best thing of all
is that it only costs you time – maybe an hour, two tops
to write a decent article. Commit to writing one a week
and getting them published and you'll have a nice little
traffic flow going, believe me (AND, if you make sure that
you write about subject matter relevant to your site, that
traffic will ALSO be targeted, qualified traffic – so much
the better).

OK, so now you can see the power of writing articles as
a method of generating traffic to your website. How the
heck do you find other people to publish your work?
Thanks to the fact that so many publishers out there
don't have the time or (so they believe) ability to write
their own articles, or are looking for articles to supplement
their own, you have a ready-made market of thousands
of publishers who are always on the lookout for quality
content to present to their readers. You just have to
find them.

Here's a partial list to get you started:

Yahoo Groups (submit from the Yahoo Groups website
at http://groups.yahoo.com/ – you'll need to subscribe
to these groups first):

aabusiness
aageneral
aainet
article_announce
ArticlePublisher
articles_archives
epub
hersmallbusiness
Free-Content
publisher_network
PublishInYours
and these …

http://www.ideamarketers.com
http://www.marketing-seek.com
http://www.womans-net.com
http://www.boconline.com/sub-art.html
http://www.connectionteam.com/submit.html
http://www.certificate.net/wwio/ideas.shtml
http://www.mailbiz.com
http://www.UltimateProfits.com
http://www.atozines.com/content/subartic.htm
http://opportunityupdate.com/articles
http://www.selfgrowth.com
http://www.internetday.com/submit
http://www.marcommwise.com
http://www.vectorcentral.com
http://www.goarticles.com
http://www.hotlaunch.com
http://www.ezinearticles.com
http://www.webmasterslibrary.com

When submitting your articles to the above websites, be
sensitive to the types of articles the site is looking for.
Some accept articles on any subject under the sun, others
are looking for articles on specific subjects such as internet
marketing, for example.

Over time, you will be able to add to this list. If submitting
to individual ezine publishers, don't be surprised or offended
if you don't receive a response. Most ezine publishers of
any size receive dozens of article submissions a day. Time
normally doesn't permit a response to each submission. Also,
try and find out from the publisher whether they even accept
article submissions. Many don't (me, for example). I receive
many article submissions a day which just get deleted unread.

The point is, just work up your own list, write articles
consistently and submit consistently. Over time, you'll
develop your own style of writing and attract a following.

Although it may be slow to start, you'll start getting a trickle
of new traffic from people who have come across your article
somewhere, some place and were interested enough to click
on the link in your resource box. Over time, that trickle will
become a stream, then a river, and then a flood.

——

** Reprinting of this article is welcome! **
This article may be freely reproduced provided that: (1) you
include the following resource box; and (2) you only mail to a
100% opt-in list.

Here's the resource box to use if reprinting this article:

Elena Fawkner is an attorney and editor of A Home-Based
Business Online … practical business ideas, opportunities
and solutions for the work-from-home entrepreneur. She
offers discounted, fixed-rate legal services to her ezine
subscribers and site visitors within the United States.
http://www.ahbbo.com
http://www.ahbbo.com/legalhelp.html

Published in: on May 12, 2006 at 6:26 pm  Comments (2)  

ARTICLES

By: Robert J Farey
ARTICLES.
I don't know anyone who has an internet connection who doesn't subscribe to one or more newsletters or e-zines.
Every one of them has at least one article, sometimes two that offer advice on some aspect of internet trading. It is seldom that these articles are written by the author of the e-zine or newsletter. They obtain them from specialist Article libraries that act as agents for the people who do the actual writing.What's in it for the writers of these articles? You will notice that every one of the articles has a by-line at the bottom giving you a little information about the author plus a link to some aspect of the his/her business.This is one of the most effective methods of advertising that there is. Not only that, it's free. A well written article will often be used by a dozen or more newsletters and e-zines over a period of a few months, each with a readership of thousands. Sometimes tens of thousands.

Each one of these readers is a potential customer of the writer of the article. The author of the newsletter will only use articles that relate to the type of person who subscribes to that particular newsletter. You have, in effect, access to a target audience who have opted in to read your article.

I don't know any other way of reaching so many interested people with so little effort and as I said before, it will cost you absolutely nothing to do it.

That article could have been written by you. Yes you. You can do it. Anyone could do it.

If you have never written an article for publication I would like to give you a few tips on how to go about it.
Over the next week, read as many articles that you can get hold of. Subscribe to a number of newsletters and e-zines that are of interest to you. Read and re-read the articles. Get a feeling for the way they are composed.

When you have studied a couple of dozen you will start to get the feeling "I could have done that." Now is the time to go back to the beginning and read them over again. You will soon realize that there is nothing that you could not have done yourself.

The next thing to do is to pick a headline from an article that you have not read. With the headline as your inspiration, proceed to write your own article of about three hundred words. You will probably need to do a little research to make sure that you have your facts right. That is par for the course.

When you have finished. put it away for at least two days before getting it out and reading it again. Now is the time to do some extra editing. Cut out all of the waffle. Stick to the facts. See if you can re-arrange some of the text to reduce the number of words. You may feel the need to re-write the entire article. That's good. You're getting the hang of it now.

Now is the time to read the article who's headline you used. Isn't it amazing that two people using exactly the same headline can each write an article that is so different from one-another.

When you send your article to one or more of the libraries I suggest that you use a similar but different headline. You don't want to be confused with another writer who possibly is not as good at it as you now are.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

By line.
Bob earns a very good living from a number of the very best affiliate programs on the net.
This is one of his favourites. Take a look. It's good:
http://bz9.com/robjfar

Published in: on May 9, 2006 at 8:18 pm  Leave a Comment  

5 Dynamite Ways to Find Ideas for Parenting Articles

By: Terri Pilcher
The key to selling reprints to parenting publications is the creation of dynamite ideas followed through with professional writing. Here, I’m focusing only on finding those lucrative topics.

Most topics in regional parenting publications are straightforward: finance, parenting tips, health, sports, and education. The trick is to twist them in an unusual way.
1. If you’re a parent, what do you wish you knew about a topic? Write down questions that you have as you go through the day. When I was driving the other day, I complained to myself about bad teenage drivers. Then I wondered, “What can parents do to encourage good driving?” If you already know the answer to the question, it won’t make a good article unless you’re an expert on the subject.
2. Take a generic topic and make it seasonal. Choose a season about four months away, because the lead-time for parenting publications is 2 to 6 months. Four months from now is April. What happens in April (or would be published in April) that I can combine with a topic like health? In April, parenting publications start printing their summer guides to camps. What can parents do to make sure their children stay healthy at camp? What are the traits of a safe camp? Change to camping plus another topic like education or finance to create unique articles.
3. Who do you know who has an unusual or remarkable story – something that affected children? What did the parents learn? Write an article using the anecdote as an introduction to the information you want to give. A great anecdote can sell a story.
4. Visit online parenting forums and read the questions people ask. Use some of these as a basis for your article ideas.
5. When you research a piece and talk to experts, look for what you don’t know. “Joe says insurance is important for families,” won’t make an article interesting. Too many people know that insurance is important. But a quote like, “Joe says disability insurance is the most neglected area of insurance, but it protects young families from the biggest threat to their security,” will make parents keep reading.
If you give editors timely articles that readers will want to read, you’ll sell your work over and over again.
About the Author
Terri Pilcher edits a FREE weekly e-zine for writers, “Writer’s Guidelines Magazine”, that provides 10 fresh, editor-approved, writer’s guidelines and useful marketing information. She recently published “MONEY Markets 2005: 101 Publishers That Pay in 6 Weeks or Less”. Her website contains the writer’s guidelines for almost 200 parenting publications. http://www.powerpenmarketsearch.com

Published in: on May 9, 2006 at 7:53 pm  Leave a Comment  

Thinking in Articles

By: Dina Giolitto
I have a confession to make.I think in "articles."

As a freelance copywriter working with a shoestring budget, I use articles to promote my writing expertise on the web. And it really works! But I must tell you, it's taking over my brain.

I started doing this about seven months ago, and over the past couple of months I noticed some "article chatter" happening in my head.

Now, instead of "I think I'll write Cathy an email about my new Betta fish, Harry Peesalot," it's "Maybe I'll write an article about Betta fish and post it on the web!"

The article starts flowing from my brain before I can even get to the keyboard.

What the heck is going on here? Was I brainwashed by some weird article-writing cult? Possibly, but I think it's a blessing, and I believe it can only mean wonderful things for my business.

Article Exposure: Worth the Extra Effort

Are you an aspiring freelance copywriter? Do you want to open yourself up to new opportunities in a new, specialized niche? If so, article marketing is the way to go.

Some writers will argue that it takes too much time and effort to write articles. But really now, what else are you doing with your time? Watching TV? Writing emails and complaining about how lame your life is to friends who *pretend* to be interested?

Stop writing those emails and start writing articles. You spend enough time writing down your thoughts, why not take it a step further and let yourself be heard and known as the expert you are!

Advertise Your Business for FREE with Articles

Some writers will argue that article writing doesn't offer instant payment for them. That may be true… but not if you think of the articles as free advertising. Free advertising is LONG TERM PROFIT, and that's far better than a few bucks thrown your way for articles that you write under somebody else's name and get absolutely zero recognition for.

More about advertising: The majority of advertising is paid for by the person who wants to promote their brand. Nobody thinks twice about this. You want exposure, so you pay money…. sometimes a lot of money.

Article writing is advertising exposure… but the beauty of it is, it's FREE.

I'll say it again: It's Free!

I hope this is making sense to you, because once it clicks, the articles just start flowing. And every time you contract a new writing job, you gain specialized knowledge that can be turned into 10-15 articles at the very least. What a fantastic way to build your credibility.

Two Article Authors for Twice the Exposure

Here's a thought: Let's say you have writing experience in a specialized industry, such as pharmaceutical… and I have experience in a different area, such as technology. Well, what if we got together on one website, advertised our unique writing strengths, and then each wrote 25-50 articles that highly targeted our own category? That would be double the visitors, double the job inquiries, and double the number of contracts, which could potentially snowball into something even bigger– who knows what!

But you'll never know the potential if you don't try. So why not take a gander at article marketing! Sign up for a free membership with the friendly folks at Ezinearticles.com and start writing about what you know. It's fun, it's cathartic, and it's good for your business.

(FYI: I don't get paid to say these things. I'm just really gung-ho.)

To your freelance writing success!

Dina Giolitto

Wordbrains.com

About the Author

Dina Giolitto creates core-driven copy for small business owners seeking guidance on matters of grammar, punctuation, word choice, structural organization, Search Engine Optimization – and above all, Guerilla Marketing Tactics for their websites and print materials. Add your name to her roster of talented writers. Visit http://www.wordbrains.com

Published in: on May 6, 2006 at 12:39 am  Leave a Comment  

“How To Ensure Your Article Is NOT Published”

By: Azam Corry
I bet you've heard that submitting articles for publication in
ezines is an excellent, low-cost means of promotion.And it's true.There are hundreds of thousands of ezines and newsletters. Most
rely on contributed content, giving you a wonderful opportunity
to connect with an endless ocean of prospects for free!

The rub is that most would-be authors get pretty shabby results.
They conclude that they can't write, or that submitting articles
isn't an effective means of promotion. At least not unless you're
a "big name."

Wrong.

Almost anyone can write articles of acceptable quality to be
published online. You needn't be a literary wizard, nor
well-known. It's simply that like most things in life, there's a
right, and a wrong way to do it.

Below are several easy ways you can get an editor to trash your
article – EVEN if they LIKE what you say!

* Don't Check Spelling And Grammar Thoroughly

Even with electronic spell checkers, this is still a killer. Be
particularly careful with words that sound alike but have
different meanings (homophones). Should that be "there" or
"their"? "Your" or "you're"?

Another trouble spot is the apostrophe ('). An apostrophe should
be used to indicate possession (John's car), dropped letters
(don't) and characters/words mentioned as themselves (ID's). And
remember, "it's" means "it is."

Most editors don't expect you to be perfect. However, a piece
littered with obvious errors is unlikely to be published.

* Write In Long, Dense Paragraphs

Long, unbroken runs of text are visually unappealing, and act as
a subconscious block to reading (looks like too much hard work).
People are in a hurry, so information needs to be presented in a
way they can scan for points of interest.

* Ramble And Use Wordy Sentences

Providing great information is not enough. People read to learn,
but also seek excitement. Instant gratification. They lack the
time to be patient, so stick to the point.

When you've finished writing, start deleting. Cut unnecessary
sentences. Look for superfluous 'filler' words and repetitions.
Delete them. Add more punch and drive by killing adjectives.

* Use Gratuitous Self Promotion

There's no greater turn-off than an article that proclaims the
author or their product wonderful. People want to discover your
qualities for themselves. Your article is the medium.

If you want to sell yourself; display your knowledge, innovative
thinking, character. To promote a product, talk about a common
problem or need, educate, perhaps tell a story. Provide
interesting information. Only mention the product subtly, or not
at all, leaving it for your by-line.

* Over-indulge On Your Resource Box

It's generally accepted that your resource box, or "About the
author" by-line should be no more than 6 lines in length. Many
publishers will object to anything longer, and unless your
article is particularly exceptional, they'll bin it.

* Don't Use The Standard Format

Most ezine editors expect your article to be in this format:

Plain text, hard wrapped at 60-65 characters per line.

It's the only way to guarantee the piece appears as intended.
Anything else creates extra work for the editor, either
reformatting, deleting HTML code, or fixing incorrectly printing
characters. To save time, such articles are passed over.

* Send Your Article As An Attachment.

Attachments require opening, something that may be put off and
forgotten about. Worse still, the legitimate fear of virus
infection means many people delete them on sight. Paste your
article into the body of the email, so editors can scan through
it immediately.

* Send Multiple Copies

It's tiresome to have to delete 2 or 3 copies of your article
each time you make a submission. And it tells the recipient you
don't value their time. A source of annoyance, your article will
lose points in comparison to other articles of equal merit: The
subconscious mind is a powerful thing!

Check your submission list for duplicate domains. Those from free
email accounts are usually obvious, but if you're unsure, check.
It takes less than a minute to paste a domain name into a browser
and load the site. How much money would you make if your article
was published? Worth a minute?

* Say How Wonderful Your Article Is

All too often I receive article submissions that start something
like this:

"Hi! Here's a great new article for your ezine that your
subscribers will love!"

Few ezine editors will appreciate YOU telling them your work is
great. Or that THEIR subscribers will love it, especially when
it's obvious you don't even know the editor's name, nor the title
of their ezine. This tactic might work on a new publisher, but
will lead many of the more seasoned to ignore you.

Most of the articles an editor receives are passed over for one
reason or another. The secret is to stack the odds in YOUR favor.
Give editors what they want and you WILL be rewarded!

About the Author

Online since 1998, Azam Corry can help you succeed. No-Bull
Marketing Help, Tools & Resources: http://NowSell.com/?NOTpub
Huge Discounts on Top eBooks: http://eBookSaver.com/?NOTpub

Published in: on May 6, 2006 at 12:36 am  Comments (3)  

Article Writing & Promotion…Your Fast Track To Sales Pro

By: Thom Reece
Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles… which provide valuable, useable information, are highly sought after by newsletter publishers, magazines, ezines, etc.It is a marketing truth that "Content Is King". Good, keyword rich, content is what drives online traffic through search engines and gives the visitor a reason to keep coming back to a website. This is often referred to as "sticky content". As a traffic-generation tool it is unsurpassed.

Webmasters and publication editors have an insatiable appetite for tightly written "niched" articles that are relevant to their web sites or publications themes.

This need is your opportunity…

An editor of an ezine, newsletter or magazine has a never-ending need for good content. Each issue they publish must be filled with useful, relevant content that will appeal to their readers or subscribers self-interest. A publication that cannot provide great content will not long survive.

————————————————————

"An editor of an ezine, newsletter or magazine has a never-ending
need for good content.

————————————————————

By regularly supplying the media with well written articles, you build a never-ending supply of links and traffic to your own websites.

How?… Well, the secret is in the bio. Each article you submit for publication has your own "authors bio" that gives full attribution and links to your site. This is the payment you receive for having supplied the articles… it is a payment which gives you long-term dividends!

Not only will your article be presented to many thousands of subscribers initially… but those same articles (with your bio and links) will be archived on the publications websites. Those archived articles become fodder for search engines which not only provide on-going traffic to the publishing site… but to YOU as well. It is truly a Win/Win proposition.

NOT A WRITER?… NO PROBLEM…

There are countless freelance writers who will "ghost write" articles for you and… giving you the copyrights. I know of many well-known names in the industry who have articles plastered all over the internet…and they have never written a word themselves. I know this because I have written some of their articles. 🙂

If you need such services try elance or do a Google search for "ghost writing" or "freelance writers". There are many highly educated, english speaking, foreign-based professionals who will write articles for very nominal fees.

OK… YOU HAVE AN ARTICLE… NOW WHAT?

Having a good article is only the first part of the equatiion… now you need to get the articles distributed to those editors and publications who will welcome your contribution… and publish your work.

There are three primary means of promoting your articles:

==> Article Directories

==> Article Announcment Lists

==> Your Internal List

==> Paid Distributiion Services & Software

Here is a breakdown of each… and a list of resources to
get you started…

ARTICLE DIRECTORIES…

Article directories are websites which categorize and archive your articles… and promote them to editors and publishers. Most are free… but some are fee based. They all provide a submission system for you to provide your articles to them. In addition, most have their own internal list of editors and publishers that they announce your new article to.

TIP: The simple act of listing your articles in the directory archives will provide you instant incoming links to your website which could increase your site traffic and page ranks.

Here is a partial list of article directories. (Please note
that companies go out of business occasionally and you may
run into a link which no longer works.)

http://www.allmerchants.com/
http://www.allnetarticles.com/
http://amazines.com/
http://www.articlecity.com/article_submission.shtml
http://articleresponder.com/index.php
http://www.articlesubmissions.com/index.php
http://www.boconline.com/
http://www.businesstoolchest.com/
http://www.certificate.net/wwio/index.shtml
http://www.connectionteam.com
http://www.dime-co.com/
http://www.ebooksnbytes.com
http://www.echievements.com/
http://ezineadhelper.com/cgi-bin/articles/articles.cgi
http://www.ezinearticles.com
http://www.goarticles.com
http://www.internetbasedmoms.com/bb/index.php
http://linksnoop.com/
http://www.mailbiz.com/mailbiz/magcat/
http://www.SimpleSteps2success.biz
http://thewhir.com/find/articlecentral/
http://webmarketingspecialists.com/articlesubmit.htm
http://www.webmomz.com/users/login.shtml
http://www.zongoo.com/index.php

ARTICLE ANNOUNCEMENT LISTS…

Announcement Lists are email newsletters, lists, or
ezines, which allow you to "announce" your new articles
to thousands of editors and publishers instantly. Most
of these announcement lists are sent out daily to their
subscribers. This means that you can have your article
circulating to key editors and publishers within hours
of completion.

Here are a number of important Article Announcement Lists
that will give you a simple and fast mechanism for distribution of your articles…

http://topica.com/lists/articlereview/
http://topica.com/lists/freeezinecontent/
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/article_announce_list/
http://groups.yahoo.com/group/Free-Reprint-Articles/
http://groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/Free_eContent/
http://groups.yahoo.com/group/freezinecontent/
http://groups.yahoo.com/group/internet_marketing_articleblaster/
http://groups.yahoo.com/group/netwrite-publish-announce/
http://groups.yahoo.com/group/publisher_network/
http://groups.yahoo.com/group/QC_Reprint_Articles
http://groups.yahoo.com/group/ReprintArticles-Paradise/
http://groups.yahoo.com/group/reprintedarticles/
http://groups.yahoo.com/group/TheWriteArticles/

YOUR INTERNAL, IN-HOUSE, DISTRIBUTION LIST…

Over time you will begin to build a list of editors and
publishers, who have used your articles in the past, and
find them to be relevant. This list is "your private goldmine". Each time you finish an article the first step you want to take is to send it, in a private mailing, to your in-house user list.

You might want to consider doing a "mail merge" to this list and personalize your submission to the specific editor by name.

Remember, this list could be worth thousand of dollars to you over the coming months and years. Do not treat it lightly. This list is truly a center-of-influence list that you will want to spend time and effort nuturing. Remembering them at holidays and on special occasions, goes a long way to building a profitable relationship.

Pick up a phone and call them. Let them know that you appreciate your relationship… and let them know you are available for special writing assignments. (Here is an example of how strong and beneficial this simple act can be… About two years ago I sent a small holiday gift [a screen-saver of tropical Hawaiian images] to a magazine editor who had used a number of my articles in the past.
I waited until the package had time to arrive and then I picked up a phone and called her. She was delighted with the thoughtfulness of the gift and then stunned me with the news that one of her regular columnists had been forced to resign… and "would I be interested in replacing him?". So… that simple telephone call resulted in a regular column in a print magazine that serves one of my niche marketplaces. A marvelous result that may not have happened if I had not "nurtured the relationship".

Ask them "What Articles Do You Need?"… and listen closely to their answers.

By doing so… you will develop a sense of what materials are needed and wanted in your marketplace. Write specifically to those needs and you will develop a strong editorial following that will pay off in huge traffic flow, increased sales and profits, and an enhanced image and reputation. These are pretty hefty benefits for some time spent researching and writing articles!

PAID DISTRIBUTION SERVICES…

Two recent innovations that have burst on the article marketing scene are: (1)custom distribution software (Article Announcer) and (2) web-based article distribution services (Article Marketer). My experience with these systems are that the web-based service is much more cost efficient, easier to use, and has the built-in advantage of having the most current and up-to-date database of publishers seeking your content.

(c) Copyright 2005 Thom Reece All Rights Reserved
About the Author

Thom Reece is the CEO of On-Line Marketing Group, a direct response marketing agency with headquarters in Hawaii. He is the creator of the Online Marketing Resource Center [ http://www.e-comprofits.com ] & the major portal for the
network marketing industry- MaxxMLM.com [http://www.MaxxMLM.com ]. Thom can be reached by email at: thomATe-comprofits.com

Published in: on May 2, 2006 at 9:05 pm  Comments (5)  

TurboCharge Your Site With Article Writing

By: Titus Hoskins
Writing articles related to your site's topic and syndicating these articles all over the web is a very effective way of marketing your site. This simple, yet effective marketing strategy will deliver targeted visitors, increase your rankings and boost your sales.In essence, article writing will 'TurboCharge' your site!

Although it sounds more like a catch-phrase from a marketer's hype-fest, its the most appropriate phrase to describe the effect article writing will have on your web site. It perfectly sums up the major benefits of article marketing.

Article writing will quickly:

* boost one-way links to your site * help you brand your name or site * help sell or pre-sell your products * bring in plenty of targeted traffic * give you and your site more creditability

The effects can sometimes be jarring…

One minute, your site is humming along at its regular pace, then suddenly, you check your web logs and your stats has doubled or even tripled. There is a massive flood of visitors coming to your site. Sometimes, it may only be one site which picks up your article and features it in their ezine, bringing in targeted visitors to your site. Other times, it may be many sites and ezines displaying your articles, causing a large influx of guests to your site.

All of the above has happened to me!

First, some background, I had heard other marketers sing the praises of article writing for so long I decided to do a test-run and see the proof for myself. Writing over 30 articles since January of this year, I kept track of my results over this six month period – to view these articles and find out where some of them ended up, just google my name "TITUS HOSKINS".

Finding and researching material for articles was not a problem. Online forums, subscribers' questions, and my own marketing tasks were a great source of ideas. Compiling and writing original articles that would stand out from the crowd was the hard part.

Here are some pointers that I learned about article writing that may also help you:

Find the Right Title – Choosing the right title will make or break your article, keep it short and put the main benefit of your article in your title, i.e. what will readers actually acquire from reading your article?

Keep Your Article Short and Concise – If you want your article to be pick up by ezines and placed on sites, keep it short (300-1200 Words) and to the point. I find articles in the 700 – 900 word range do very well, longer articles less so.

Do A Spell and Grammar Check – Use a spell-checker or WordPerfect to check your articles. I also use Google as my proof reader. Not sure of a word or phrase, just Google it!

Resource Box – Like the title, you must point out the benefits of clicking your links in your resource box which is displayed at the end of your article. Offering a free ecourse or ebook I found will improve your 'click thru rate'. Newsletter subscriptions also works. If you're keyword marketing, place your keyword or phrase in the anchor text of your resource box links. Google will reward you handsomely for this simple little detail. So will the other search engines.

Be Unique – Find your own voice. Be distinctive. Make yourself and your site stand out. But don't go overboard, writing concise, informative and helpful articles will bring enough interest and attention to your site. Narrowing and focusing in on one subject area will eventually make you an expert on that topic or subject.

Syndicating your Articles – Online article directories are very good for this. Listed below are the major ones I use to get my articles 'out there'.

http://www.goarticles.com http://www.ezinearticles.com http://www.ideamarketers.com http://www.articleally.com http://www.articlemarketer.com

Simple tracking tips, if you want to check the performance of difference article directories – just make a minor change in your article as you place it in each directory. Then as your article is spread around the web – you can check its source. To find out just how far your articles have traveled, just place your article's title between quotation marks and Google it…like this: "TurboCharge Your Site With Article Writing"

My experiences with article writing were very beneficial to me. I was a little surprised at the high quality sites picking up and displaying my articles: addme, sitepronews, thetechzone, bonafidereviews, wwwcoder, buzzle, icemelon, devshed… and many more.

It has tripled my site's links since January, Google indexed my site and started sending significant traffic my way. My traffic according to Alexa, is under 50,000 many weeks – my site even made it into the top 15,000 for a very short while. Those spikes in traffic also means more subscribers and more sales. I recently had over 200 subscribers to my ezine in one day – my site normally receives around 5-10 new subscribers each day.

I also found more people 'bookmarked' my site – resulting in more long term targeted traffic. My affiliate sales have increased, and since my page views are up, my Google Adsense earnings have also increased. I also believe article writing has helped in branding my site and also giving myself more creditability.

In fact, my results have been so positive, I feel a 'disclaimer' coming on! Your results will vary according to your skill, effort and resources but article marketing is one of the best free marketing strategies you will ever have at your disposal. If you try only one new marketing technique this year, make it article writing.

So go ahead, give your site the boost it deserves, 'TurboCharge' it with some of your best writing and experience the effects for yourself. Buckle up and both hands on the wheel!
About the AuthorWell respected Marketer Jason Potash has released some handy software that will syndicate your articles. Check it out here: Article Announcer Copyright © 2005 Titus Hoskins of www.bizwaremagic.com This article may be freely distributed if this resource box stays attached.

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If you publish this article in plain text or another format that does not support hypertext, you must replace any links with a parenthesis containing the URL, e.g., "UpMarket Content, Website content provider (http://upmarketcontent.com/website-content.htm)". You may not alter any URLs contained in the author's resource box or the article itself, though you may remove any HTML or other formatting not supported by your document type.

Please do not try to cheat us. We closely monitor the distribution of our articles and will take action against any copyright or license violators, as provided for by the Digital Millenium Copyright Act, the terms of use of this website, your domain registrar, ISP, web host, and any other legal instrument available.

If you are placing this article in a format that supports hypertext, you may not do anything that might prevent the links within the article and author's resource box from being followed by search engine spiders; such actions include but are not limited to: placing the link within code or script; using the no-follow tag or root directory instructions to prevent the spidering of links; using a metatag to indicate that the page's content has expired; placing the article on a page that is only linked from other pages of your site that have been designed to prevent the spidering of the link to the page with the article; placing the article or its links within an image file rather than as text. You may not use any of the other dirty tricks, and yes, we are familiar with all of them–web content is our business, after all. Yes, we can and do discover violations where the website does not allow the entire page with the article to be spidered–that may keep the page out of search engines, but not out of the reach of the long arm of our copyright protection.

You may not include this article or any part of it in an email that violates the terms of US or other relevant law, especially the CAN-SPAM Act governing unsolicited commercial email. Furthermore, you may not include this article in any email to email addresses that have been rented, borrowed, or harvested from the internet. You may only email this article to email addresses that have been submitted to you by their owners.

END
–>

Published in: on April 13, 2006 at 9:24 am  Leave a Comment  

Five Great Ideas For Your Next Article

By: Michael Southon
It's amazing how quickly free articles can generate traffic – my traffic sometimes triples within 24 hours of releasing a new article. But if free articles are your main marketing technique, you may run into a problem – how to come up with new ideas.Yesterday an interviewer asked me in an email: "How does someone come up with topic ideas? What do you do, for example?"

This was my reply:

The key to coming up with topic ideas for your articles is to be very aware of what you yourself are learning. As you know, e-commerce is a huge area and we're all learning new things every day. Every time you learn something new, write a short article about it. Because there are almost certainly other people who are going to have to learn what you just learned and your article is going to make it much easier for them to get that information.

The other thing to do is pay close attention to the questions people ask you. For example, I had a question last week from a man in the UK who wanted to know how to use articles to promote an affiliate link. So I answered his question and then wrote an article titled: 'How To Boost Your Affiliate Sales With Free Articles'.

You may notice that I'm using this technique here. Yesterday someone asked me a question and today I'm writing an article about it. It's that simple!

Here are five great ideas for your next article:

  1. Write a Book/Product Review
    This is an endless source of new articles. Every time you see a new eBook, write to the author and ask if you can have a 'review copy' (this is also an excellent way to get free copies of the latest new eBooks).Writing a book review is really very easy – just summarize the points that most impressed you. You can see some examples of book reviews at:

  2. Do an Interview
    Contact a well-known figure on the Internet and ask him or her if you could interview them by email. There's an art to doing a good interview and the best way to learn is to look at other interviews:

  3. Write a Business News Article
    Subscribe to one of the Internet News services, clipping agencies, or Press Release services and use the information you receive to write articles on the latest developments in your industry field.Here are some websites that specialize in Internet Business News:

  4. Write an Anecdote
    Have you had a strange or frustrating experience on the Internet, or have you made a big mistake that you learned from (people love reading about other people's mistakes). Write about it!
  5. Write a 'How To' article
    These kind of articles are always in demand. And it doesn't have to be very long – five tips that you've picked up in the last month on some aspect of running an online business. Maybe you learned how to choose a web host, how to choose a list server, how to deal with spam, how to get better results from your Newsletter, or how to succeed with affiliate programs? Why not share those tips with others?

I hope these ideas have given you food for your next article and the next surge of free traffic to your website!

(c) 2002 by Michael Southon

About The Author
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com

Article Resources:

http://www.niche-article-library.be

http://www.article-collection.niche-article-library.be

Published in: on April 11, 2006 at 3:44 pm  Comments (1)  

How to write an Article?

By: Lakshmi Menon
Most of us know that writing an article is the best and the
cheapest way to get targetted customers to your website. But how do
we go about it?You may be thinking, "I'm not a writer. I don't have the required
talent. I've not written anything in the past."One thing you must understand is you need not be a professional
writer to write an informative article consisting of about
300-500 words. All that is required is your knowledge about the
given topic which you want to write. This knowledge can be
attained through your own experience and reading through other
articles.

The best thing to do is just browse through the articles in various
ezines. Pick up the topic of interest to you and start reading as
many articles as possible preferably at a stretch. You will be
amazed to know that you too can produce such simple articles.

The next question which may pop up in your mind is "Already so
many people have written articles on this topic and how can I write
about such a topic again?"

Don't get disappointed on this issue. Please remember each one's
article is a unique piece when they write it in their own words.

If you have any doubt, give it a try. Give a topic to 10 people
and ask them to write an article on that topic. You won't believe
until you see them, all of them will be a unique piece.

You will be surprised to see that when you write your thoughts on
the paper and publish it as an article there will be lot of readers.
The only thing you have to be careful is that your article is
informative and easy to understand for a common man.
Once you start writing you will notice your depth of knowledge
on the subject and your hidden talent of writing.

If you can write an "How to" article you can be a successful
writer. Millions of people will be browsing through the net for
the "How to" articles.

Try writing your own experience when you faced a problem how did
you solve it. That information might of help for many others.

Just keep writing.

About the Author

Lakshmi Menon is the owner of
http://www.net4homeincome.com

Published in: on March 27, 2006 at 8:55 pm  Comments (1)  

14 Tips for Getting Your Articles Published More Often

By: Bill Platt

The writers who have learned the value of using free reprint articles as a promotional tool, go back to the well time and time again because it generates real results. Some writers have ended using all other methods of promotion because reprint articles work so very well.

It is a beautiful thing when one of my clients tell me that they need to stop article distributions for a spell because they are swamped with new business and need to have time to catch up. Of course, that is less money for now, but they will be back.

TIPS THAT WILL HELP YOU GET GREAT RESULTS WITH YOUR ARTICLES TOO

1. Teach, Don�t Sell –

Article writers who generate a 1000 word sales pitch will not get the results they expect, if any at all. Publishers do not want to reprint sales pitches. They want to reprint articles that will teach or entertain their readers.

2. Tell an Interesting Story –

Just the other day, I saw an article in the lists that flat put me to sleep after two paragraphs. Did I finish the article? No. Do you think the article got republished? I doubt it. Did the article generate any traffic or sales? Not likely.

If you can capture the interest of readers and keep their interest through your whole message, you will have overcome the greatest challenge all writers face.

3. Trim Excessive Words –

Even I occasionally put together an article that should have had the excess baggage trimmed from it. One of my most printed articles ran 200 words longer on its first publication. On the first run, I received zero reprints. Trimmed and resent, the article has been published hundreds of times.

4. Select a Good Title –

A title should always catch the eye and tell the reader that it is an article they want to read. An article that is written well can fail to produce results if the title does not match the quality of the article.

5. White Space Management –

In newspapers and books, white space is not as important as it is when you are writing for the web. Short paragraphs are vitally important to keeping the interest of the reader. And extra white space to break up the ideas in an article are just as important.

Unless you can manage white space properly, reading on the web can be extremely difficult. The reasons for this are the smaller viewing area in electronic print, AND the eye strain that comes from looking at a monitor.

6. Highlighting Ideas in the Copy –

Some writers use a Numbered List like I am using here. This can generally produce good results. Better than a Numbered List is a Bulleted List with stars or dashes defining the different ideas.

Yes, I considered using a Bulleted List, but thought a Numbered List would be better for this particular article.

7. Highlighting Subtitles in the Copy –

Most articles I write do not fit the Numbered or Bulleted List scenarios. In those cases, I always use subtitles to differentiate my ideas. With subtitles, I either use ALL CAPS or Title Case for the subtitle. In most cases, I prefer using all caps for the subtitle to ensure that the title case subtitle is not mistook as standard body text.

8. Write an Effective Resource Box –

The Resource Box is otherwise referred to as your About the Author Information. When your reader reaches the end of the article, if you have done a good job in the body of the article, the reader will be interested in who you are and what you do.

Your goal is not to sell a product or service in your Resource Box. Your goal is to provide an intriguing biography that will entice the reader to actually visit your website URL.

9. Keep Your Resource Box Short –

The basic length restriction for your Resource Box is 9 lines by 65 characters.

Sure, you can put out a larger Resource Box, but the chances of getting published is greatly dimished if you spent too many words talking about yourself.

10. Leave Your Site URL�s in the Resource Box –

You should always try to leave links to your website in the Resource Box and not in the body of the article. The only links that should appear in the body of your article are links to URL�s where the reader can find additional documentation to support the basis of your article or where the reader can find additional tools or resources associated to the context of your article.

Your site URL is expected to be seen in your Resource Box. That is where it belongs.

11. Rules Governing Links to Your Site in an Article –

Many publishers and distribution list moderators believe that if you put your own links in the body of your article, then your article is simply an advertisement disguising itself as an article. Most publishers and distribution list moderators reject this type of offense out of hand without any recourse.

The only exception to this rule is when you are linking to a related resource on your website or providing a shorter-url redirect for another website.

Most publishers and distribution list moderators will check your on-site links to verify where they go.

12. End With a Solid Conclusion –

It is always good to conclude your article and wind everything up nicely. Sometimes we see bulleted list articles that would have done well, had they only told us that the article was over. When your reader gets to the end of the article and wonders where the ending is, then you will know that you have failed to reach your true potential.

13. Get Wide Distribution for the Articles You Publish –

Over time, you might be able to search out all of the resources available for distributing your article for free. There are literally thousands of them out there.

Figure out which ones have the widest possible reach and use those. Some places will never actually generate any reprints, so do be careful of your time. Make your assessments of a resource�s value over several uses, since not all articles will appeal to all publishers.

There are also services available that will help you to distribute your articles. If you search them out and use them, they can help you to spend more time writing and less time doing the tedious and time-consuming tasks of submission.

14. Persistance Is Your Most Valuable Tool –

A single article may not have the pulling power that either you or I think it will have. The marketplace is very fickle. Put yourself on a schedule to write one article a month or one article per week, and then follow through with your plans.

Four articles in the marketplace are more valuable than one. And, fifty articles are more valuable four.

The more articles you have in circulation, the more links you will have to your websites, and the greater a chance you will have to be reprinted and to generate new sales.

If you keep it up, in a few years you will find that you have become a household name and that people will seek you out to offer you new opportunities for real success.

IN CONCLUSION…

If you follow these tips and utilize them in your own articles, you will find that you will get published more often and gain greater results from the articles that you do write.

Good luck in your article writing endeavors.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

ABOUT THE AUTHOR:

Through his article distribution services, Bill Platt can
deliver your articles to 17,000+ publishers & webmasters eager
for fresh, good quality content. http://thePhantomWriters.com
When you visit, be sure to use our contact form to ask about the
possibility of having us Edit or Write your articles for you.
— 1400+ articles archived for easy reprint.
About the author:

Through his article distribution services, Bill Platt can
deliver your articles to 17,000+ publishers & webmasters eager
for fresh, good quality content. http://thePhantomWriters.com-
When you visit, be sure to use our contact form to ask about the
possibility of having us Edit or Write your articles for you.
— 1400+ articles archived for easy reprint.

Published in: on March 17, 2006 at 2:36 pm  Leave a Comment  

TurboCharge Your Site With Article Writing

By: Titus Hoskins
Writing articles related to your site's topic and syndicating these articles all over the web is a very effective way of marketing your site. This simple, yet effective marketing strategy will deliver targeted visitors, increase your rankings and boost your sales.In essence, article writing will 'TurboCharge' your site!

Although it sounds more like a catch-phrase from a marketer's hype-fest, its the most appropriate phrase to describe the effect article writing will have on your web site. It perfectly sums up the major benefits of article marketing.

Article writing will quickly:

* boost one-way links to your site * help you brand your name or site * help sell or pre-sell your products * bring in plenty of targeted traffic * give you and your site more creditability

The effects can sometimes be jarring…

One minute, your site is humming along at its regular pace, then suddenly, you check your web logs and your stats has doubled or even tripled. There is a massive flood of visitors coming to your site. Sometimes, it may only be one site which picks up your article and features it in their ezine, bringing in targeted visitors to your site. Other times, it may be many sites and ezines displaying your articles, causing a large influx of guests to your site.

All of the above has happened to me!

First, some background, I had heard other marketers sing the praises of article writing for so long I decided to do a test-run and see the proof for myself. Writing over 30 articles since January of this year, I kept track of my results over this six month period – to view these articles and find out where some of them ended up, just google my name "TITUS HOSKINS".

Finding and researching material for articles was not a problem. Online forums, subscribers' questions, and my own marketing tasks were a great source of ideas. Compiling and writing original articles that would stand out from the crowd was the hard part.

Here are some pointers that I learned about article writing that may also help you:

Find the Right Title – Choosing the right title will make or break your article, keep it short and put the main benefit of your article in your title, i.e. what will readers actually acquire from reading your article?

Keep Your Article Short and Concise – If you want your article to be pick up by ezines and placed on sites, keep it short (300-1200 Words) and to the point. I find articles in the 700 – 900 word range do very well, longer articles less so.

Do A Spell and Grammar Check – Use a spell-checker or WordPerfect to check your articles. I also use Google as my proof reader. Not sure of a word or phrase, just Google it!

Resource Box – Like the title, you must point out the benefits of clicking your links in your resource box which is displayed at the end of your article. Offering a free ecourse or ebook I found will improve your 'click thru rate'. Newsletter subscriptions also works. If you're keyword marketing, place your keyword or phrase in the anchor text of your resource box links. Google will reward you handsomely for this simple little detail. So will the other search engines.

Be Unique – Find your own voice. Be distinctive. Make yourself and your site stand out. But don't go overboard, writing concise, informative and helpful articles will bring enough interest and attention to your site. Narrowing and focusing in on one subject area will eventually make you an expert on that topic or subject.

Syndicating your Articles – Online article directories are very good for this. Listed below are the major ones I use to get my articles 'out there'.

http://www.goarticles.com http://www.ezinearticles.com http://www.ideamarketers.com http://www.articleally.com http://www.articlemarketer.com

Simple tracking tips, if you want to check the performance of difference article directories – just make a minor change in your article as you place it in each directory. Then as your article is spread around the web – you can check its source. To find out just how far your articles have traveled, just place your article's title between quotation marks and Google it…like this: "TurboCharge Your Site With Article Writing"

My experiences with article writing were very beneficial to me. I was a little surprised at the high quality sites picking up and displaying my articles: addme, sitepronews, thetechzone, bonafidereviews, wwwcoder, buzzle, icemelon, devshed… and many more.

It has tripled my site's links since January, Google indexed my site and started sending significant traffic my way. My traffic according to Alexa, is under 50,000 many weeks – my site even made it into the top 15,000 for a very short while. Those spikes in traffic also means more subscribers and more sales. I recently had over 200 subscribers to my ezine in one day – my site normally receives around 5-10 new subscribers each day.

I also found more people 'bookmarked' my site – resulting in more long term targeted traffic. My affiliate sales have increased, and since my page views are up, my Google Adsense earnings have also increased. I also believe article writing has helped in branding my site and also giving myself more creditability.

In fact, my results have been so positive, I feel a 'disclaimer' coming on! Your results will vary according to your skill, effort and resources but article marketing is one of the best free marketing strategies you will ever have at your disposal. If you try only one new marketing technique this year, make it article writing.

So go ahead, give your site the boost it deserves, 'TurboCharge' it with some of your best writing and experience the effects for yourself. Buckle up and both hands on the wheel!
About the Author
Well respected Marketer Jason Potash has released some handy software that will syndicate your articles. Check it out here: Article Announcer Copyright © 2005 Titus Hoskins of www.bizwaremagic.com This article may be freely distributed if this resource box stays attached.

Published in: on March 14, 2006 at 10:07 pm  Comments (2)  

Five Benefits of Article Writing

By: Nicholas Dixon
By Nicholas Dixon http://WWW.Oceanroc.blogspot.comA few years ago as a webmaster with no money, I looked around for the best free methods to drive traffic to my website.

Search engines were my primary source of traffic and due to the fact that this source took time to gain momentum, visitors were in spurts at best. Then I found a powerful technique that I could use to boost my marketing efforts for free.

These are some benefits that I have gain from writing articles.

1) Name Branding- If you type "Oceanroc' or my name in any search engine you will likely find hundreds if not thousands of returns. If you look at bit closer chances are those search results are pages which contain my articles.

2) Link Popularity- Last October I started a website Oceanroc.com and by April of this year it had a PR5 rating. Articles are the main source of the one way links pointing to my website.

3) Traffic- If I write an article that is interesting, then the reader may click on my link in the resource box to visit my site to find similar content. Imagine being on websites and in newsletters with lots of readers and think about how many traffic you could get.

4) Prestige- Up to a few months ago I was a Platinum writer over at Ezinearticles.com, the 1000 lb. gorilla of article sites. Heck I lost my status because of an affiliate link, so now I am down to Expert status. Seeing your writing being published especially without you submitting it to that source helps to reassure that you are a quality writer.

5) Free Advertising- I have had my ads placed for free in places that normally would have cost me hundreds of dollars. My resource box is my ad spot and publishers are required to include it if they use one of my articles. The resource box is the medium through which you generate traffic from you articles.

If it was not for article writing I don't think that I would receive some of the Joint Venture offers that I get. And the thing is that many writers share these same benefits. And there are even more…….

© Oceanroc Web Publishing

About the Author Writing tips, tools and techniques for the new and seasoned writer can be found at http://WWW.Oceanroc.blogspot.com

Published in: on March 12, 2006 at 11:15 pm  Leave a Comment  

Reward Those Who Publish Your Articles!

 By: Martin Lemieux

=====================================================GOING TO PUBLISH THIS ARTICLE?
Send us a note of the location so we can add a link on
our site to where you have used the article!
http://www.smartads.info/contact
=====================================================

Reward Those Who Publish Your Articles
By: Martin Lemieux

It is pretty obvious that content is king online. It is also obvious
that writing more content and submitting them to other sites will help
boost your popularity and bring more visitors to your site.

So why wouldn't you help boost those pages that have your articles on them?

I want to share a small tip that will help boost your articles popularity
all over the world.

See, most of us who do write articles are mainly concerned about getting
their articles published. Well why wouldn't you reward those who publish
your articles?

I am consistently finding ways to boost pr ratings for ALL of my pages
within my site, you should be too. If we are all trying to do this, then
why don't we help boost our articles on other sites!

Here's an example of this…

I have an article titled:
"Getting A Better Rank For All Your Pages"

Now simply listing this article on my site isn't enough. I also promote and
submit this article wherever I can. If by chance a web site publishes my
article, I will reward that site by adding a link on my site were that
article is listed.

Infact, if you've seen my marketing tip articles, there is a small resource
box at the bottom of each article that links to all the sites that have
listed that specific article. Being more specific, I don't link to their
main page, I link to my article.

Here's what that accomplishes…

Let's say your article is listed on "Artices R Us" and you want your
article to be found by anyone who searches for that company, boosting your
pr rating for your article on "Articles R Us" will help you get more
visitors from that site.

See, it's not only about listing your articles because we would all like to
have our articles found right away and 1st. Don't miss the chance to gain
more visitors by letting your article die out on the site that you listed
it in.

What if all your articles listed on other sites, had a pr rating in google
of (pr4) or more? That would be great!

That would be great because we all know that Google rewards your link
popularity when listed in a page that is pr4 or more!

So don't be shy to reward those who list your articles, doing so will only
boost your search engine ranking and also give you a lot more visitors than
before!

===================================================

About the Author

About The Author:

Martin Lemieux
Smartads – President

http://www.smartads.info
Affordable web site design & Web Site Marketing Tips

http://www.flyinggelatingames.com
ASES – Affordable Search Engine Specialists

Published in: on March 11, 2006 at 5:15 pm  Leave a Comment  

The Right Articles to Write for the Internet

By: Susan Dunn, Internet Marketing Coach and Cons
Writing articles for the Internet is one of the most effective marketing tools available. Writing and submitting articles to article banks accomplishes many important things for you:1.It drives qualified leads to your website.People who arrive at your website via a link in the byline (or signature line, or resource box) of your article are what is called “pre-qualified.” It isn’t random. They are already interested in you and what you have to offer. This is advertising “gold”.

2.It establishes you as an expert.

The written word still has clout. When people read articles by you repeatedly on the Internet, they come to know you as the expert you are in your field.

3.It defines a niche for you.

Articles associate you with a certain subject matter. You can’t be everything to everybody. You need a niche. (Important point: You may in actuality do many things, as I do, but to market, you need a niche.)

4.It’s repeat and endless advertising.

My articles show up in the most amazing places. Recently I walked into a real estate office and there was one of my articles in their regional magazine. Articles in article banks and on websites stay around indefinitely. Someone has just written me they’ll be using three articles I wrote about spring activities for families over 3 years ago. You write the article once and the reach – in space and time – are unbelievable. They have a shelf life longer than Strontium 90, if that means anything to you. Lazy advertising, yes?

5.It increases your link popularity.

Each of those bylines contains a link to your website, and each time your article is used on another website, you’ve appeared there. Among the complicated methods search engines use for placement, link popularity is the most comprehensible.

Furthermore, people will start writing you asking to exchange links.

IMPORTANT TIP: Be sure and demand that if they use your article, links be “activated on the Internet.” Otherwise, you don’t register with the search engines.

6.Increases search engine placement.

I have made it to #3 under “personal coach” on google, an extremely difficult feat, eclipsing people who’ve been there much longer. It’s hard to bump long-standing people. I’ve done this without spending a dime. Let me show you how to do it with Internet articles and a few tricks of the trade.

7.It increases your knowledge and your ability to communicate about your specialty.

Especially if you offer a service, and are professional and serious about it, as I am, writing articles makes you grow professionally. It is entirely true that you don’t really know something until you teach it, and that’s what you’re doing.

If you’re serious about your work, writing about it keeps you on the leading edge. You have to keep researching new topics and learning more, and then developing new ways to communicate about it. This is good for you! OK?

WHAT TO WRITE ABOUT

So, within your given field, or consistent with your products, what do you write about?

I recently reviewed the hundreds of articles I have on one article-bank site which tells you how many “visits” each article has gotten.

And BTW, you MUST do this kind of “market research.” Don’t just write, click and send; analyze! http://www.ideamarketers.com tells you how many people have visited each article. Take the time to go over this data every several months. Then the formula is simple: win-stay, lose-shift.

If many people have visited the article, write more like it, and vice versa.

Now here’s the tricky part. The single most popular article I’ve written is – are you ready for this? – “Emotional Intelligence and the Gentle Art of Conversation.” (http://www.ideamarketers.com/library/article.cfm?articleid=18584&wherefrom=LOGIN )

What do you make of this? That question – “What do you make of this?” must always be your TOOL in marketing. Is it the title that’s appealing? Of course, Emotional Intelligence is a very hot topic, but I’ve written hundreds with that in the title. It must be the other part – the gentle art of conversation. Who knew?

In fact I was asked to be on a radio show, and was also interviewed for a national newspaper as a result of this article.

I’m sorry to say I’m not the genius who knew ahead of time that “conversation” would be a hot topic. I hadn’t a clue. I was just anticipating the holidays and wondering what people might be thinking about. I know family get-togethers can be trying … and a bit of formal conversation can make the occasion more pleasant and less likely to degenerate into turf wars and old-wound licking.

When the newspaper reporter called me to interview me about “dinner table conversation,” I was truly amazed at the questions she asked. I grew up being schooled in the gentle art of conversation. Evidently it’s one of those things that got lost along the way. Through her questions, I formed ideas for many more articles.

TAKE HOME POINT: Figure out what’s popular and why, and do more of it.

FURTHER TRICKY POINT: This website tells you which articles were VISITED, not necessarily used. Take this into account. For instance, catchy titles will definitely get someone to look.

My second and third most popular articles are “An Emotionally Intelligent Workplace Culture: Is It for You?” and “What’s Going on with Mobbing, Bullying and Work Harassment Internationally.” Since I write many articles for individuals, and social and relational applications of emotional intelligence, this is valuable information for me. The workplace may be a better focus for my work. And the Internet is becoming a smaller world. I do international work. I’m glad it’s becoming popular.

The fourth most popular article is also amazing. Never – NEVER – underestimate the public. While we are told that people on the Internet are idiots with short attention spans who want their articles written at the 8th grade level, my fourth most popular article is entitled, “Special Report: What Do IQ Tests and the SAT Measure, and Where Does EQ Fit In?” That’s not pabulum!

Tricky part about marketing, part II: Could it be the use of “special report” that got them to access this article? It sure could be. It’s the latest buzz word in business, along with “white paper”, so why not use it? I did, and either it alone, or an intriguing topic that raised the bar, or both, made this article a winner.

Coming in at number 5, “The Top 10 ‘Hurtin’ ‘ Breakup Songs.” Love and heartache. The dynamic duo that never fails. If there’s anything that’s part of the human condition, it’s that. This placed far above the other two in the series – the getting-over-it love songs, and the “I’m so in love” love songs.”

Yes, “love” will always place high on our readers’ lists. Number 6 is “10 Emotionally Intelligent Questions to Ask Before You Marry.”
This one, BTW, has been popular in other countries besides the US, and was featured in a magazine in India. The editor told me it would sell because his readers were interested in avoiding the marriage of convenience, or arranged marriage, and wanted to make their own romantic and reasoned choice of a partner.

If you can write about relationships, dating, and romance, you should do well. Nearly half the adults in the US are now single, and they’re looking. The success of such sites as eharmony.com should give you a clue.

Number 9 on my list is also romantic: “Some Tips About the Wedding Toast.”

HOLIDAYS

Topical articles are a good idea. Editors will be looking for articles around Thanksgiving, Christmas, Mother’s Day, Super Bowl, etc. I did something on guys grilling for Super Bowl that got placed on the splash page of a site that brought my services to the attention of a whole new crowd, and that’s what you want: exposure!

And what’s the #1 holiday? Christmas? Nope, guess again. My articles around Valentine’s Day were accessed far more often. It’s the love thing again, I guess. At any rate, if you can work Valentine’s Day into your products and services, do it, and write those articles.

TIPS

1.Suggested length: 900 – 1200 appears to sell best but there’s also a market for short, pithy “fillers” of say, around 300 words.

2.Use an article-submission service ( http://www.webstrategies.cc ) .

The most labor-intensive part is submitting the articles.

3.Use an article-writing service –
http://www.webstrategies.cc .

Commission them to write articles for you, and about you. As I say in my ebook, “How to Write Articles for the Internet,” ( http://www.webstrategies.cc/wsearticle.html ) this amounts to 3rd-party endorsement which is highly effective.

Placing among my top ten most popular articles is one I was commissioned to write entitled, “An Interview with an Expert on Introversion.” This article has brought the IntrovertzCoach lots of business!

4.Commission the article written by a writer with a reputation on the Internet.

Their name will carry the article and get it noticed, whereas yours might not. For instance, I am rated “A+” on http://www.ideamarketers.com, so article-searchers know to look for my stuff. They know they’ll find quality, and their time is short.

5.Don’t be afraid to raise the bar.

Sometimes a marketing client will tell me “the stuff on the Internet isn’t very good.” Yes, in some cases that’s true, but that doesn’t mean your “stuff” can’t be “good.” I repeat: Never underestimate the public. Placing among my top 20 is “Corporate Ethics, Your Ethics, Intentionality & Emotional Intelligence.” You almost need a dictionary to get through the title, and it isn’t any easier once you get to the article. And it’s about ETHICS!!

We folks here on the Internet are good, smart, ready and willing to learn. Give us some substance!
About the Author©Susan Dunn, MA, Internet Marketing Coach and Consultant, http://www.webstrategies.cc . Our job is to make your business succeed. One-hour consultation, article writing and submission service; web design; web strategies; market research; marketing plans and implementation; ebook editing and Internet launch. Mailto:sdunn@susandunn.cc for free ezine; put “Checklist” for subject line.

Published in: on March 9, 2006 at 11:24 pm  Comments (2)  

How To Top Google By Writing Articles

By: Glenn Murray
Search engines determine their rankings based on two things:
1) Is your site relevant? (Optimized for certain keywords)
2) Is your site important? (Many links back to your site from other sites)
Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying).
Optimizing your site for keywords is the easy part. (See http://www.divinewrite.com/seocopy.htm for more information on SEO copy.) Generating links back to your site is much more challenging – and time consuming (especially considering Google’s dampening link filter – see http://www.divinewrite.com/googlelinkfilter.htm). But it can be done; and you don’t need a huge budget.The key to topping Google on a budget is writing articles.

Here’s how it works…

STEP 1) You’re an expert in your field so you possess knowledge that other people want.

STEP 2) You write a helpful article – sharing your hard-earned knowledge and expertise.

STEP 3) You submit your article to recognized “Article Submit” sites on the Internet.

STEP 4) Publishers of online newsletters, ezines, etc. gather content from these sites for free.

STEP 5) Helpful, well written articles are snapped up by thousands of publishers from all around the world.

STEP 6) The only condition is that they must publish the article with a functioning link to your site.

STEP 7) 300 people publish your article – you get 300 links back to your site.

Below are some FAQs about article writing that will help you write your articles and manage your campaign.

Q) What should I write about?

A) Write about what you know. Make sure it’s related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). For example, if you’re a manufacturer of industrial plastics, you might write an article – or series of articles – on how best to handle teflon tubing prior to installation. Once you get thinking about it, you'll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions, you'll get published, and you'll also show yourself to be a credible expert. (You may even cut down phone support time!)

Q) How long should my article be?

A) The best articles are only as long as they need to be. Keep it short and sweet – there’s nothing wrong with a 400 word article. By the same token, if you need 1500 words to say all you need to say, that’s fine as well.

Q) What kind of writing should I use?

A) Simply write in a style that your audience will be comfortable with. If they’re from the old school, don’t write like I am. Don’t use contractions, don’t end sentences with prepositions, and don’t start sentences with “and” or “but”. But if they’re not old school, just use conversational English. In fact, the more of yourself you include in the article, the more engaging it will be. The key is to make it readable.

Q) Should I focus on keywords?

A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need to optimize your website for specific keywords, so too should you optimize your articles. If possible, turn keywords into links back to your site. And always try to include keywords in the headline and byline of your article. And don’t worry about being seen as Spam; if your article provides good quality information and guidance, it won't be seen as spam by the search engines even when it’s very keyword rich.

Q) Where should I submit my article?

A) There are hundreds, if not thousands, of submit sites on the Internet. Too many to include here. Do a search for “article submit” and just find the ones that are most applicable to your industry and offer the most subscribers. Alternatively, you can purchase a list.

Q) Who will publish my article?

A) Generally people publish pre-written articles because they want “eyes on paper”. In other words, they want to generate traffic to their site. Helpful articles are one way of doing that. It also sets them up as credible authorities on a particular subject. And it develops customer loyalty. There are hundreds of thousands of companies (maybe even millions) publishing online newsletters, ezines, and article pages. No matter what your industry, you’re bound to find quite a few who are interested in what you have to say. In fact, once a few publishers recognise you as a good source of content, they keep coming back looking for more (and even email you asking if you can send them directly).

Q) How will I know when my article has been published?

A) As one of the conditions of publications, you can request that the publisher notifies you when they use your article. Of course, most don’t bother to do this, so it's a good idea to set up a Google Alert (http://www.google.com/alerts) which notifies you when your URL has been published on a web page. Google doesn't pick them all up, but it picks up a lot. Whenever you receive an alert, you make sure the article in unchanged and the link back to your site is functioning.

Q) Will the publisher change my article?

A) No, generally not. Changing articles is just extra work. In fact, that’s why publishers like good articles and consistent content providers – because that means they don’t have to do any extra work. I’ve had many articles published, and don’t recall a single instance of an article being changed without my permission. If you’re worried about it, you can include an instruction not to change the article in your conditions of publication.

Q) Can I get an SEO copywriter to write and submit my articles?

A) Yes. Any SEO copywriter should be able to write keyword rich articles and submit them to a number of high traffic article submit sites.

Q) What kind of information would I need to supply an SEO copywriter to write my article?

A) You’d need to tell your SEO copywriter something like, "We want to write an article which helps people install teflon tubing. The kinds of people who'd be doing it are… They'd be doing it because… The benefits of our tubing are… The difficulties they'd face are… Here are the key steps to successful installation…" Using this information, your SEO copywriter should be able to put together a very readable article which would be bound to get published.

Q) Will my reputation suffer if my article appears on a dodgy site?

A) It shouldn’t. Most dodgy sites will be either unrelated or have very low traffic. If the site is unrelated, the publisher won’t go to the effort of publishing your article. If it’s related but has very low traffic, very few people will see your article there anyway. And besides, even if your article appears on a dodgy site, it probably won’t be changed because – dodgy or not – publishers don’t create extra work for themselves. So your original presentation, content, and intent will be unaffected. Write a good article, and it always reflects well on you, no matter where it's published.

Q) How long will it take for my ranking to increase?

A) There are no guarantees in SEO. It all takes time. For a start, the search engines can take up to 2 months to update their index of pages. And a single inbound link generally won’t have much impact. Depending on how much competition you’re facing for keywords, and where the links are coming from, 100 inbound links may not make much of a difference. (Links from high PageRank sites are more beneficial to your ranking – see http://www.divinewrite.com/seotradesecrets.htm for more information on PR.) So don’t expect anything to happen too quickly. But if you’re dedicated, and you’re prepared to write quite a few articles, you’ll definitely see results within a few months.

Happy writing!

About the Author: * Glenn Murray is an advertising copywriter and search engine (SEO) copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at mailto:glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

Published in: on March 5, 2006 at 12:36 am  Comments (32)  

Should You Hire a Famous Writer or Write Your Own Articles?

By: Bill Platt
 
 Proven and Exceptional Click-Through Results
 
Testing has proven again and again that promotional articles generate more click-through traffic than standard ezine advertising. And it is much cheaper than standard ezine advertising, even if you are paying someone else to write and distribute your articles for you.
 
Promotional articles that are distributed with free-reprint rights get published regularly in ezines and on websites and the results are long-term. Both publication outlets generate results, although both outlets generate different patterns of traffic to your site.
 

Creating Content
 

Either you know that you are capable of writing your own articles or you feel that you might need to hire a ghostwriter to help you with your task.
 

If you need a ghostwriter to help you create articles to promote your program, there are literally dozens of companies and hundreds of freelance writers out there that can help you complete your task.
 

Tips for Selecting Your Ghostwriter
 

One of my clients asked me the other day whether they should use their own in-house writer to develop their articles or whether they should hire a famous writer to write their articles for them.
 

That is a good question. It depends on how many articles you will want to have created for you.
 

If you plan on creating fewer than ten articles, it might make more sense to hire an already famous, professional writer. So long as your famous writer is known for the type of content you want to have created, then your famous writer will help you get a strong running start in that they already have a good reputation in the field you want your articles written.
 

If your famous writer is not known in your field, then it does not matter whether you use the famous writer, your in-house writer, or if you create a pen name for a fictional writer.
 

Gambling on the Long Term
 

If your intent is to have more than ten articles created, then it is my suggestion that you should either use your in-house writer using his or her real name or create a pen name for your in-house writer.
 

Whether you use the writer*s real name or a pen name, your decision should be made upon your confidence in your in-house writer. Sure, you can count on their skills or you would not be considering using their work. The real question you must ask yourself is how long you feel that the in-house writer will remain in your employment.
 

There is always a chance that your business will be built on the name of someone who goes to another job, taking his or her name recognition with him or her to the other employer. Using your writer*s real name or a pen name is always a gamble. Weigh all of the factors well before making your decision.
 

If It Were My Business
 

If I ran a brick-and-mortar business in a very competitive marketplace where personalities can shine brighter than the home office, then I would strongly consider using my in-house writer and providing him or her with a fictional pen name. There is no sense in building a name that will go on to promote your competition.
 

Manifesting the *Power of Seven*
 

If you have plans to develop more than ten articles for the promotion of your business, then it does not matter if your writer is already famous in your field.
 

I am sure that you have heard about the *Power of Seven.*
 

Many research companies have studied the question of how many times a business must be seen before the customer has confidence enough to spend money with the business.
 

The research has been conclusive. Seven is the magic number. Once a potential customer has heard of a business seven times, the business has rose above the first major hurdle in attracting the potential customer to their business. After a potential customer has heard of a business seven times, then the potential customer is much more likely to trust the business enough to spend their money with the business.
 

The *Power of Ten* in Publishing
 

A writer is very much like a business, and a publisher is very much like a customer. The *Power of Seven* plays an important role in getting the writer*s work published.
 

However, we cannot count on seven promotional articles to bridge the trust gap with the publisher. While publishers will see most of your articles, as they are made available for publication, usually they will not see seven articles in seven distributions.
 

Publishers are busy people and they do not check for new articles daily. But, publishers do check for new articles regularly as they need to continuously find materials for publication.
 

The goal is to send out ten articles to get seven articles seen and read by publishers. Once the publisher reads the seventh article, if the quality of the articles had been good, then the publisher will trust the value of the articles created by the writer.
 

More Figures Concerning Promotional Article Success
 

Ironically, the fact that the publisher has seen articles by a particular writer seven times is often good enough to get the writer published. The publisher only needs to read one or two good quality articles by the writer to cement the trust they will have in the writer.
 

Once the publisher has come to the decision that a writer is good and provides information important to their readers, the publisher will always notice the writer*s name as they are browsing for the next article that they will publish.
 

With my business, I have been distributing articles for my clients since early 2000. Any writer who has permitted me to submit articles for them for the length of six months remains to be one of my clients. Why do you think that is?
 

I believe it is because six months worth of article submissions — whether done weekly, bi-weekly or monthly — has enabled my client*s to bridge the *Power of Seven* with the publishers and webmasters who receive the articles that I distribute.
 

Some who distribute weekly cross the *Power of Seven* bridge well before the six months is up and they reaped fast rewards for their hyper-distribution schedule.
 

Publishers & Webmasters Are the Gateways to Buyers
 

With my service, I am able to get your articles into the mailboxes of more than 12,000 publishers and webmasters looking for good quality content.
 

If only 25 publishers — with an average of 5,000 readers each — reprint an article, then 125,000 potential buyers could read the average article. Add to that fact that several of my client*s get published in ezines that reach more than 700,000 readers, and my clients can reach nearly one million buyers with a single article.
 

The *Power of Seven* Could Make YOU Famous!
 

I always suggest that if you are doing more than ten articles, you should use your in-house writer*s name or a fictional pen name. The reason I say this is that after ten articles, you will be strongly on the road to becoming famous yourself. Once the name used to promote your business has become famous, and then your business will continue to reap the rewards for that famous name for years to come.
 

Bill Platt owns http://thePhantomWriters.com. Do you need free content for your website or ezine? Our archives deliver more than 700 free-reprint articles available for your use. http://content.thePhantomWriters.com. Do you write your own articles? Let us distribute them for you to our network of 12000+ publishers & webmasters http://thePhantomWriters.com/distribution

Published in: on March 1, 2006 at 2:41 pm  Comments (11)